ZEE Media announced the launch of the ZEE Hindustan channel, one-of-a-kind content format- ‘Anchorless News Channel’ In Tamil and Telugu Markets. At the heart of this campaign was the determination to break the barrier of biasness and an ability to innovate with an unusual, yet useful idea.
ZEE Hindustan takes another big step by making itself a National News Channel also available in Tamil & Telugu. The main message of this provocative campaign ‘Ab Anchor Nahi, Khabrein Khud Bolengi, Kyun Ki Aap Samajhdaar Hai – ZEE Hindustan now available in Tamil & Telugu’ was followed with the message like – “since the news is speaking for itself what would the leading anchors of South Indian news channel do?”
Even when it comes to news channels, we are biased with our favourite anchors. They color our opinion, most of the stories come through the lens of star anchors that appear on news channels, and their fan base is humongous. Therefore, helping consumers understand the essence of the national news in the language they would relate to, ZEE Hindustan now moves towards the most news consumable market covering three major states of India- Tamil Nadu, Telangana & Andhra Pradesh.
Reverberating with analytical content and eminent journalists on its roster spread across India, the channel takes pride in its detailed research aided by the latest technology and the widespread network. Any news in one’s regional language makes more impact and helps them relate to the deepest of emotions. Analyzing that thought, ZEE Hindustan now becomes the voice of the southern market for the channel that is available in both Tamil and Telugu.