YouTube will stop showing Un-Skippable 30-Second Ads in 2018
In a Google official statement explained that its aim is to provide a better advertising experience for online users.The Google has announced that in 2018, it will end un-skippable 30-second ads that appear before a YouTube video. In a statement first given to Campaign then confirmed according to The Verge, a The Google spokesperson said the company will focus on commercial formats that are more engaging for both advertisers and viewers.
We’re committed to providing better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers.
The company further said that it will continue with 15 and 20-second non-skippable ad format, however, you will see more six-second bumper ads in 2018.
While this is good news, it doesn’t mean all unskippable ads are eventually going away. Formats that include 15- and 20-second ads will stick around; you’ll likely see more of the six-second “bumper ads” rather than ones that you can move a past after five seconds. And again, the change is not expected to take place until at least 2018 so we still have many months to go.