Expanding its range of products, Telangana Vijaya Dairy ice creams were formally launched in the market at a function organized at Lalitha Kalathoranam. Ministers Mohd Mahmood Ali, Talasani Srinivas Yadav, and V Srinivas Goud jointly launched the ice creams, which will be made available across all the outlets of Vijaya Dairy as well as its exclusive ice cream outlets.
Vijaya Dairy introducing 30 different flavours of ice creams including Kulfi, Chocobar, Americano, Belgian Dark Chocolate, and French Vanilla among others in the market. Officials said while a majority of the flavours will be made available in cups and tubs of different quantities, they are very affordable in terms of cost.
Speaking on the occasion, Animal Husbandry Minister Talasani Srinivas Yadav said the State government was taking several measures to strengthen Vijaya Dairy and put it on the path of profits by expanding its operations. In addition to the incentive of Rs 4 per liter of milk being offered to dairy farmers, he announced Rs 1,000 as a one-time incentive to all dairy farmers on the occasion of the launch of ice creams. He urged all the dairy farmers to supply their milk to Vijaya Dairy and help it achieve the goal of opening 1,000 outlets across the Telangana State.