The micro-blogging site Twitter has been a social media platform for many celebs and users. It has also been a platform for promoting the products. Taking this advantage, twitter India has introduced In-stream video ads which help brands showcase their campaigns and new product launches by targeting audiences most likely to be interested in that particular content.
Soumya Parmar, Head of Video Solutions, Twitter India, said, “Twitter hosts premium video content from the world’s top publishers, and collaborates with them to develop and scale diverse video content that people are interested in. With the launch of In-stream video ads in India, it now creates and an opportunity for advertisers to align with relevant video content at scale across 15 content categories.”
The Twitter introduction has come with three famous companies which came forward to showcase their products for this festive season. Amazon, Maruti Suzuki, and Motorola have come on board as the first brands to innovate with the in-stream video ads in India showcasing their Diwali campaigns and new product launches. The advertisers were handpicked by the micro-blogging site to safeguard advertisements for its users.
“The in-stream ad platform on Twitter will let product story to be consumed along with premium content specific to genres and creators that resonate with our audience, and we are excited to be the launch partners for Twitter In-Stream Ads in India,” said Rachna Lather, Marketing Head, Lenovo MBG and Motorola Mobility.
With 328 million users globally, Twitter is making video experiences better for consumers, publishers, and advertisers by investing in the video viewing experience through updates to the platform, content development, and video ad solutions.