SonyLIV appointed Sreedhar Reddy Komalla (also known as Madhura Sreedhar Reddy) as head of Telugu content, digital business. He will be responsible for bolstering the Telugu content library and overseeing the development plans of the platform in the region. He will also focus on leading the expansion plans for the Telugu vertical of SonyLIV, for users across markets.
After onboarding, Dr. G Dhananjayan for strengthening the Tamil portfolio, Reddy’s appointment deepens the roots of SonyLIV in the southern market. At SonyLIV, Madhura Sreedhar Reddy will be responsible for bolstering the Telugu content library. With long-standing experience across verticals of the Telugu film industry, Sreedhar Reddy will oversee the development plans of the platform in the region.
Madhura Sreedhar Reddy, Head of Telugu Content, SonyLIV “I am excited and looking forward to my new innings at SonyLIV. My role here is to extend SonyLIV’s footprint in the Telugu market and churn out homegrown content which caters to users across geographies.”
Ashish Golwalkar, Head – Content, SonyLIV and SET “We are delighted to have Madhura Sreedhar Reddy at SonyLIV to head the Telugu portfolio. Sreedhar Reddy Komalla brings with him a diversified experience that will help us chart outgrowth for Telugu content and offer captivating stories of India to our audience across genres”
Who is Sreedhar Reddy Komalla?
Sreedhar Reddy Komalla also known as Madhura Sreedhar Reddy A Mechanical Engineering graduate from NIT Warangal completed his MS (Research) from IIT Madras and received Gold Medal for his MS thesis. Madhura Sreedhar Reddy worked for major multinational IT companies like TCS, Infosys, Wipro, and Tech Mahindra for 11 years and left his IT career to pursue his filmmaking dreams.
Madhura Sreedhar Reddy in the Telugu film industry is known for his exemplary contribution to Telugu cinema. He started his film career by establishing the music label Madhura Audio and shaped it as one of the top music labels in Telugu Cinema. His first directorial film Sneha Geetham fetched him the Best Debutante Director award.
The award-winning director later directed, produced, and distributed several concept-based movies in the last 10 years. Sreedhar Reddy is also an active member of various Telugu filmmakers groups such as the Telugu Film Directors Association, Telugu Producers Council, Active Telugu Film Producers Guild amongst others.