Introducing the new Redditch colourways, Rudratej (Rudy) Singh, President, Royal Enfield said, “Royal Enfield launched the Classic in 2008 based on its popular ‘J2’ model, as our brand has always taken inspiration from its rich heritage to come up with evocative motorcycles in the modern era. The Classic then became one of the most loved motorcycles from Royal Enfield.
Royal Enfield Classic 350 Redditch Series variants: The Royal Enfield has introduced its popular Classic 350 motorcycle in three Redditch series variants – Redditch Red, Redditch Green, and Redditch Blue. These variants have been inspired by the paint schemes on 50s-era Royal Enfield motorcycles that were produced in Redditch, UK – the birthplace of Royal Enfield motorcycles.
Mechanically, there are no changes to the Royal Enfield Classic 350 Redditch Series, and the bike continues to be powered by the 350cc single-cylinder, air-cooled engine which makes 19bhp power and 28Nm of torque. The Royal Enfield Classic 350 is RE’s largest selling model, comprising nearly half of the company’s average monthly sales of over 55,000 motorcycles.
Looking back into our decades-old legacy, we have given Classic a makeover taking cues from the motorcycles produced at Redditch, Royal Enfield’s birthplace UK. In 2017, we are bringing the Classic 350 in – Redditch Red, Redditch Green and Redditch Blue that re-imagine shades on our 1950’s motorcycles that first came out of Royal Enfield plant in Redditch, a town steeped in British motorcycle build tradition. The introduction of the Redditch series on Classic 350 is a reinforcement of the Classic franchise and its huge success across all our markets.
The Royal Enfield Classic 350 Redditch Series motorcycle will be available at an on-road price of Rs 1,57,577 in Mumbai, Rs 1,47,831 in Chennai, Rs 1,55,456 in Bengaluru and Rs 1,49,340 in Hyderabad.