The Republic TV made an astounding impact with the Loksabha Elections 2019 reportage on 23rd May witnessing a dramatic spurt leading to 122 Million watch minutes on its digital live stream. The watch time on digital streaming has crossed the TV viewership on the counting days of Gujarat and Karnataka Election combined. By way of reference, during the Karnataka Election Counting day, the overall English news genre (which is a set 6 TV channels) together achieved 65 million watch minutes.
Similarly, during Gujarat State Election Counting day the total watch time of English news genre was 45 million minutes across BARC measured TV homes. These figures clearly indicate that the traction on Republic TVs HD OTT is growing exponentially alongside its huge success on traditional TV Broadcast segment.
Republic TV started the Election reporting at 6 AM and remained ahead in presenting the vote count updates. The extensive network of on-ground reporters at every counting station tracked the trends and sentiments and reported the same in real time. On the counting day, Republic TV’s HD OTT became a preferred destination for viewers to get accurate election updates in real time, any time – anywhere, which resulted in receiving 967.21million requests on CDN with an average of 15.91 Gbps of data consumed across the globe, as reported by Limelight Networks.
The top Tier I and II cities like Bengaluru, Mumbai, Delhi, Chennai, Kolkata, Gurgaon notched the traffic and recorded the deepest engagement on Republic TV’s digital platform. Being the most important and largest event of the year, 2019 Loksabha Elections was the talking point not only in the home country but it also triggered conversation beyond the borders. Republic TV’s digital platform recorded its biggest global audience mainly from USA, UAE, Australia, and Canada. The demographic profile of the audiences is young with 60% being under the age of 35.
The Republic TV LIVE HD feed is available on several OTT platforms like – Hotstar, Jio TV, Zee5, SonyLIV, Vodafone Play, OLAPlay, Mi TV, Samsung My Galaxy, PayTm, YouTube and JustDial thereby having the capability for delivering rich content to a vast audience. The Republic TV has been always ahead in terms of technological innovation to provide its viewers a premium HD feed, with zero buffering time. It has also integrated a server-side ad insertion capability thereby offering advertisers the vehicle to reach these discerning viewers across devices.
