Actor, producer, and entrepreneur Rana Daggubati has emerged as a multi-faceted personality with his work across different domains. From being a part of one of the highest-grossing films ‘Baahubali’ to producing films and setting up a technology startup for building solutions for the media and entertainment sector, Rana has stepped into different shoes and has created his mark everywhere. Rana Daggubati ventures into content creation and has launched his newest platform South Bay – a channel featuring exciting and quirky content for the audiences.
With the aim to create diverse content and a dialogue between the creators and audiences, South Bay will host a varied mix of content, dropping at festivals from 11 am to 1 pm on their YouTube Channel. Right from live chats, snackable short forms, news, music, animation, fiction & non-fiction, there is enough and more for everyone.
With their Millennial News segment, they’ll bring the news gaining traction over the Indian internet. Irreverent promises to be a Game changer in the Indian animation ecosystem. Their unscripted content includes 2 shows with bonafide South superstars – Coming Back to Life with Lakshmi Manchu and Secret Box with Shruti Haasan that brings together personalities from across the globe for a conversation on life post the pandemic. For the music enthusiasts, Sublime Collective will serve as a 6-month long campaign to promote handpicked independent artists across the country. These segments promise to envelop the audiences with their edgy, engaging, and entertainment offerings.
Commenting on this development, Rana Daggubati said, “This is a very exciting time to be a content producer, to innovate, experiment and just create. Audiences are now more receptive allowing creators to go beyond the threshold and bring exciting, fresh, never seen before content. South Bay is just a step towards that vision. We have collaborated with independent talented, vibrant creators and have given them a mainstream platform and with our mainstream talent, we are bringing culture-focused content, having a healthy mix of both. With South Bay, we want to build a cohesive community and interactive experiences for our audiences.”
South Bay has also collaborated with Trilller as their exclusive and official Short-form Video content partner. Through cross-promotions South Bay and Triller will promote the respective content, programming of every single show will be packaged and uploaded specifically for the Triller format.
Commenting on the partnership, Raj Mishra, Head of Triller India, opined, “We are thrilled to announce an exclusive partnership with Rana Daggubati’s multi-cultural content platform, Southbay, that brings alive a refreshed outlook of the rich cultural diversity of our country. With Rana Dagubatti’s holistic vision and the synergies shared between Triller and Southbay, we are certain the collaboration will bring in a wave of fresh opportunities for independent creators to showcase their talent. Stay tuned for exciting content!” The South Bay is all set to be launched on 15th November 2020!