The Online Shopping Site Bewakoof Ropes Rajkummar Rao to promote the brand across digital platforms, bewakoof.com is known for being unique as it too challenges set norms without being preachy. The synergy between both brands led to roping in Indian actor Rajkummar Rao for Bewakoof to promoting the Brand. Both appeal immensely to the youth and with a lot of gravitas and become vehicles for self-expression without taking themselves too seriously.
Rajkummar Rao is known for his hatke and eclectic choices whether movies for big screen or OTT. Rajkummar Rao, who has done thought-provoking roles like Newton and Shahid to horror comedies like Stree and Roohi and heart-touching films like Bareilly ki Barfi, is one of the most loved actors cutting across demographics and geography.
Rajkummar Rao for Bewakoof:
Rajkummar Rao talks about his association with the bewakoof brand says, “I am delighted to be associated with Bewakoof. Since its launch, Bewakoof has managed to create its own distinctive space in online shopping in India and I am happy to be associated with a brand as unique and special as Bewakoof.”
Prabhkiran Singh, Co-founder CEO, Bewakoof, says, “When we started looking for a celebrity for promoting our brand, we wanted someone who not only personifies our brand ethos but is also our perfect customer. Rajkummar Rao has wowed us with his stellar performances and unique choices. Thus, getting Rajummar Rao on board felt like the most obvious and natural choice. As we have rolled out the campaign, our customers are excited to see the actor they love wearing their favorite brand. You will see more such celebrities joining our Bewakoof gang.”