Mi Eco Active T-Shirt Made with 100% Recyclable Plastic in India

The Mi Eco Active T-Shirt is a product from Xiaomi, It's made from 100% recyclable plastic, which is a testament to Xiaomi's commitment to environmental responsibility.

Buy Mi Eco Active T Shirt Online (2)
Buy Mi Eco Active T Shirt Online
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In today’s world, where sustainability and fashion go hand in hand, Mi Eco Active T-Shirt stands out as a remarkable choice for environmentally conscious individuals. Xiaomi has launched Mi Eco Active T-Shirt Made with 100% Recyclable Plastic in India for Rs 999. Xiaomi claims that the product is skin-friendly, and it is designed for a smooth and comfortable fitness session.

The Mi Eco-Active T-shirt is Made In India with the yarn of discarded PET bottles. The yarn consumes just 10 liters of water for recycling every kilogram of plastic yarn as compared to a normal cotton T-shirt which takes about 23,000 liters of water to process the same. The T-Shirt also saves up to 70% of carbon emission in comparison to a regular cotton t-shirt.

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Highlights of Mi Eco Active T-Shirt

  • Soft, skin-friendly, and odour free.
  • The recyclable polyester material of the T-Shirt also acts as a quick moisture absorbent,
  • Making sure that your T-Shirt is relatively dry even during your intense workout sessions.
  • Made with 100% Polyester threads, Mi Eco-Active T-Shirts ensure premium quality with the advantage of recycling it even further
  • It comes with tags embedded with basil seeds which can be sown and come in a canister packaging that can be used as a pot for sowing those tag seeds.

Mi Eco Active T-Shirt Price

The Xiaomi Mi Eco Active T-Shirt comes in White color in Small to XXL sizes, is available for order through Mi.com at a special crowdfunding price of Rs. 999 (Rs. 1299 is the original price), and will ship from 21st September.

Buy Mi Eco Active T Shirt Online (1)

As a marketing manager, I would highlight the eco-friendly aspect of this product in any promotional campaigns. This aligns with the growing consumer trend towards sustainable and environmentally friendly products. The Mi Eco Active T-Shirt could be marketed to environmentally conscious consumers who are looking for sustainable clothing options.
 
In addition, the t-shirt is designed for active lifestyles, making it suitable for sports and outdoor activities. This opens up another potential target audience: fitness enthusiasts and outdoor adventurers. Marketing strategies could include fitness influencers, outdoor events, and partnerships with health and wellness platforms.
 
Remember, it’s crucial to understand the product’s unique selling points and align them with the interests and values of the target audience. This ensures that our marketing efforts resonate with potential customers and drive product sales.
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