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Google Shopping Search Experience For Indian Users


Google has unveiled a new and immersive shopping search experience catered for Indian users. The Google New Shopping Tool with personalized experience will allow users to easily filter through offers, the review prices from multiple retailers and find the products they are looking for. This new experience is available across the several Google products; The made-to-browse experience on the Shopping home page, the Shopping tab on Google Search and in Google Lens. For retailers, Google has expanded the Merchant Center to Hindi.

The ‘New Google Shopping Homepage’ is a made-to-browse destination for shoppers to search across multiple product categories, and the browse products from thousands of retailers. To make the Google shopping search experience richer, it comes with smart features like price drops and a collection of the most popular products on Google have been added. The experience will also be available as the Progressive Web App (PWA) for users with entry-level phones.

The ‘Shopping Tab’ in Google Search will allow users to post queries in Hindi and English and show product lists, local store inventory and review prices from across multiple retailers. Lastly, Style Search in Google Lens is an all-new visual approach to find products such as clothes, furniture, and home decor, by simply pointing the Lens app. The Retailers can now also use Merchant Center to upload product details so they can appear across Google, without paying for ad campaigns. Talking about the launch of the new Google shopping search experience, Surojit Chatterjee, The Vice President – Product Management, Google said:

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