Google My Business Updates 2019: The Google is testing a bigger push for messaging option within the local panel. The Google launched messaging tab within the Google My Business Updates in July 2017. Google is now testing a way to promote messaging more to searchers in the local panel by using a larger Message This Business button. The Local SEO and SearchEngineLand columnist Joy Hawkins posted a screenshot on Twitter of the test.
Those not in the test will instead see a “’Message This Business” icon next to the call, directions, website, and other call-to-action icons. Why it matters. If Google does roll out the new interface to promote the messaging feature in the local SEO panel, and a lot of businesses begin using it, then customers might expect that your business uses it as well.
Maintaining and managing to message within My Business Google can be done using the new Google My Business app, via the Google My Business website or via your phone’s text messaging app. It can add a new opportunity for you to get more business, but at the same time, add more workload to your already busy workday.