The E-commerce major Flipkart announced the launch of its hyperlocal service ‘Flipkart Quick’ which promises to deliver products from local Flipkart hubs in just 90 minutes. The Flipkart claims that with Flipkart Quick, it will be able to deliver the consumers a handpicked assortment of more than 2000 products. Flipkart Categories of products made available will vary from Grocery, Fresh, Dairy, Meat, Mobiles, Electronics Accessories, Stationery Items, and Home Accessories in the first phase.
The Flipkart company will expand its product categories in later stages. Customers looking to make a purchase can place their orders at any time of the day and get their orders delivered between 6 AM to 12 AM. The Flipkart will charge a minimum delivery fee of Rs 29. Flipkart Customers as of now can choose to order in the next 90 minutes or they can book a 2-hour delivery slot.
Flipkart will first debut its Flipkart Quick service in select locations in Bengaluru. These selected locations include Whitefield, Panathur, HSR Layout, BTM Layout, Banashankari, KR Puram, and Indiranagar. The Flipkart company will use a latitude and longitude approach instead of its traditional model of using a Pincode system to identify the delivery location. This will help the Flipkart speed up the last mile process and deliver with more accuracy and lower chances of mismatch or re-attempts.