Facebook New Logo unveiled that is meant to represent the parent company that owns Facebook, Instagram, WhatsApp, and more. The logo just says “Facebook,” but in a really bland and generic font that looks like it would fit well on a credit card. A GIF shows the word mark displaying in different colors to represent the different brands — blue for Facebook proper, green for WhatsApp, pinkish for Instagram, and so on.
The New Facebook logo is supposed to be put to use in the “coming weeks” within Facebook products and marketing materials. We’ve known for a couple of months that Facebook would soon add “from Facebook” within some of its other apps, and it turns out we’re going to see this logo instead of the traditional blocky blue Facebook wordmark.
This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences. Facebook has always used its social network’s wordmark to represent the company as a whole. But 15 years on from its founding, Facebook is now far more expansive as a parent brand, and the company apparently felt it was necessary to distinguish itself from the social network it was built upon.
Facebook New logo to help differentiate brands
The new logo uses custom typography and is the “designed for clarity,” with the goal of creating a “visual distinction between the company and app,” the company says. Facebook says the goal of including “from Facebook” is to let people know that its apps have “shared infrastructure” and rely on many of the same teams. “People should know which companies make the products they use,” writes Antonio Lucio, Facebook’s chief marketing officer.