India’s leading home-grown OTT platform ALTBalaji has collaborated with Amazon Alexa where the users can access the Broken But Beautiful 3 trailer, dialogues, songs, and many other creative one-liners of Agastya & Rumi.
Amazon India is working with collaborators to expand Alexa’s India-focused skills, and ALTBalaji is one of the early adopters to get on to the platform. The command to start watching the show plays the show for the audience, giving them an overview of the show and what can be expected. It also gives viewers access to the trailer, the soundtrack, and the amazing dialogues of the show.
Divya Dixit, SVP – Marketing and Revenue at ALTBalaji, said, “Broken But Beautiful has been the most successful franchise of ALTBalaji and it has been receiving immense love from the audience. Expanding the horizons to a larger audience we have tied up with Amazon Alexa to reach out to larger global audiences. The Broken But Beautiful show has broken all the records in the history of ALTBalaji and it seems as if it will continue to be one of the top trendings shows this year.”